Understanding Profitability Beyond the Monetization Team
Monetization isn't just one team's job. Learn what Premium, F2P, and Hybrid really require from your studio and how to read the right metrics to make better decisions together.

Introduction

Monetization Basics for Game Studios

➊ Monetization as a Company-Wide Decision

Download the Monetization Accronymes Glossary PDF - To keep track of all the terms and acronymes used in this course.

Knowledge Check:  Monetization as a Company-Wide Decision

➋ Monetization Models_ what they ask from teams

Knowledge Check: Monetization Models: What They Ask from Teams

➌ Monetization & Player Experience

Knowledge Check: Monetization and Player Experience

➍ Metrics You Should (and Shouldn’t) Care About

Download the Monetization Metric Framework

Knowledge Check: Metrics You Should (and Shouldn't) Care About

Where It All Connects

Help Me Make The Next One Better

Monetization Basics for Game Studios Understanding Profitability Beyond the Monetization TeamFormat Online training (≈40 minutes)Audience Game studio teams across all disciplines: design, production, QA, marketing, leads, and new hires. No prior knowledge of monetization or business required.Objective Give teams a shared understanding of monetization as a studio-wide decision, and show how everyday choices in design, production, and organization directly shape a game's profitability.Content overview<ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"><li class="font-claude-response-body whitespace-normal break-words pl-2">Why monetization is a studio-wide decision, not a single team's responsibility</li><li class="font-claude-response-body whitespace-normal break-words pl-2">Overview of main monetization models and what they require from teams</li><li class="font-claude-response-body whitespace-normal break-words pl-2">Key differences between mobile and PC/console contexts</li><li class="font-claude-response-body whitespace-normal break-words pl-2">How monetization choices impact player experience and long-term performance</li><li class="font-claude-response-body whitespace-normal break-words pl-2">Reading key metrics without a technical or monetization background</li></ul>Intended outcomes<ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"><li class="font-claude-response-body whitespace-normal break-words pl-2">Walk away with a clear mental model of how monetization works, even if you've never touched a P&amp;L</li><li class="font-claude-response-body whitespace-normal break-words pl-2">Shared language and alignment across teams</li><li class="font-claude-response-body whitespace-normal break-words pl-2">Better upstream decision-making</li><li class="font-claude-response-body whitespace-normal break-words pl-2">Fewer hard-to-reverse mistakes</li><li class="font-claude-response-body whitespace-normal break-words pl-2">Faster onboarding for junior profiles or teams transitioning to gaming</li></ul>

MON Intro.mp4

A practical introduction to monetization for anyone working in a game studio, regardless of your role or background. Learn what Premium, F2P, and Hybrid really require from your studio and how to read the right metrics to make better decisions together.

Monetization: What Every Team Needs to Know

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Course content

Monetization: What Every Team Needs to Know

Mouna Ferré

What you will learn

This Course Includes