Understanding User Acquisition For Free-to-Play Games
Stop losing money to misalignment. This course gives non-UA teams the mental model to understand what drives UA performance in F2P games and more specifically mobile games, ask the right questions, and make decisions that actually move the needle.
Mouna Ferré
Language
English
Level
BEGINNER
Durations
0.75 Hours (10 Videos)
What you will learn
Why UA should be understood as a system, not a standalone marketing channel
The role of retention as the foundation of UA performance
Understanding CPI, scaling effects, and why early results can be misleading
When ROAS is useful, and when it creates false signals
LTV as a decision-making tool rather than a precise forecast
How UA creatives influence user quality, retention, and long-term value
Common sources of cross-team misalignment around UA expectations