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The Business of Games - 5 minutes read
What Are You Really Choosing When You Pick a Monetisation Model?
Choosing a monetisation model isn't just a product decision. It's an organisational one. A few lessons I've learned about alignment, retention and long-term success.
The Business of Games - 4 minutes read
The Myth of the “Magic” UA Creative Formula
The real risk in UA performance isn't choosing the wrong KPI. It's building teams that optimize in silos.