E-learning built for the gaming industry

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Monetization: What Every Team Needs to Know

Understanding UA: A Free-To-Play Guide For Non-UA Teams

Coming next: Store & Creative Strategy
How players decide to click, install, or wishlist your game and how to build assets that actually convert.

Not theory. Built from real decisions teams actually face and repeated patterns seen across games, studios and markets.
Better decisions change outcomes. More information doesn't.
Applicable to your game, not hypothetical case studies.
Learning designed to shift behaviour, not just add knowledge.
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Monetisation. User Acquisition. Cross-team alignment.
These are the decisions that shape a game’s success.
Sparking Waves helps your team make them right earlier.
New to the business side of games? This course breaks down how monetization actually works across a studio, what the main models mean in practice, and how your role connects to a game's profitability. Most people in studios spend years picking this up by osmosis. This course gives you the full picture in 40 minutes.
Stop losing money to misalignment. User Acquisition isn't just a marketing problem, it touches product, design, and leadership decisions every day. This course gives non-UA teams the mental model to understand what drives performance, ask the right questions, and make decisions that actually move the needle.
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Mouna Ferré - Certified Executive Coach - ICF